Multidisciplinary Textile, Fashion & Creative Professional | Embroidery Sketching Specialist

Professional Profile

Sami Raaj Chouhan is a multidisciplinary Textile, Fashion and Creative Professional with 20+ years of industry experience spanning textile, fashion, embroidery, creative development, design and administration. He specializes in Embroidery Sketching, combining artistic creativity with practical industry knowledge to develop concepts and visual directions for embroidery and fashion applications.

Academic & Professional Qualifications

He holds an MSc in Administrative Science, supported by professional diplomas and certifications in:

• Textile & Fashion Design


• Graphic Design


• Embroidery Design


• Fine Arts

His academic and professional development includes learning and certifications from reputed universities and institutions in Lahore, Pakistan, including National College of Arts (NCA), University of the Punjab, and LUMS.

Industry & International Experience

Throughout his professional career, Sami has contributed to national and international-level projects and collaborations across more than 15 countries. This extensive exposure has developed his understanding of diverse creative, cultural and business environments.

His experience brings together creative design thinking, textile and embroidery knowledge, project development, professional administration and training.

Core Expertise

• Embroidery Sketching & Concept Development


• Textile & Fashion Design


• Embroidery Design


• Graphic & Creative Design


• Creative Development


• Training & Skill Development


• Project Coordination & Administration


• International Creative Collaboration

Role at Needle Crafts Pakistan

As Director — Training & Development, Sami Raaj Chouhan contributes his extensive industry experience to the development of training programs, creative learning systems and professional skill development.

His multidisciplinary background helps bridge the gap between creative education and practical industry requirements, supporting learners and professionals in developing relevant skills for the modern textile, fashion and embroidery industry.

A Professional Commitment

With more than two decades of professional experience and broad international exposure, Sami Raaj Chouhan brings a valuable combination of creativity, technical knowledge, industry understanding and educational development to the Needle Crafts Pakistan team.