Rao Muhammad Yousuf

Founder | Fashion & Textile Designer | Trainer | Entrepreneur

I am the Founder of Needle Crafts Pakistan, with a professional journey covering business, fashion and textile design, embroidery digitizing, production, e-commerce, and training.

After completing my MBA in Marketing in 2002, I gained corporate experience in operations and management before starting Needle Crafts Pakistan in 2006.

My passion for design led me to study Textile Design at PIFD, while my work in embroidery and digitizing continued to grow. Over the years, I have trained and guided 20,000+ learners, helping them turn creative interests into practical professional skills.

I also founded ELNAZ, a boutique fashion brand, and gained hands-on experience in production, branding, and e-commerce.

Today, I focus on combining industry experience, design knowledge, and practical training to help the next generation of embroidery and textile professionals build real-world skills.

My belief is simple:

Software is a tool. Skill comes from knowledge, practice, and experience.

Rao Muhammad Yousuf
Founder, Needle Crafts Pakistan