Rao Muhammad Yousuf

Founder | Fashion & Textile Designer | Trainer | Entrepreneur

I am the Founder of Needle Crafts Pakistan, with a professional journey covering business, fashion and textile design, embroidery digitizing, production, e-commerce, and training.

After completing my MBA in Marketing in 2002, I gained corporate experience in operations and management before starting Needle Crafts Pakistan in 2006.

My passion for design led me to study Textile Design at PIFD, while my work in embroidery and digitizing continued to grow. Over the years, I have trained and guided 20,000+ learners, helping them turn creative interests into practical professional skills.

I also founded ELNAZ, a boutique fashion brand, and gained hands-on experience in production, branding, and e-commerce.

Today, I focus on combining industry experience, design knowledge, and practical training to help the next generation of embroidery and textile professionals build real-world skills.

My belief is simple:

Software is a tool. Skill comes from knowledge, practice, and experience.

Rao Muhammad Yousuf
Founder, Needle Crafts Pakistan

Certainly — with Ghulam Qasim as the profile title:

Ghulam Qasim

Professional Embroidery Digitizer | 20+ Years of Experience

Professional embroidery digitizer with 20+ years of hands-on experience since 2005, specializing in computerized embroidery design and production-ready digitizing.

Working primarily with Wilcom Embroidery Studio E4.2 and CorelDRAW 2018, I transform artwork, references, and creative sketches into clean, precise, and machine-ready embroidery designs.

My expertise includes stitch planning, direction, density, underlay, sequencing, Satin and Run stitches, floral motifs, necklines, borders, shirt fronts, sleeves, dupattas, jali, and detailed textile embroidery.

Combining creative understanding with practical embroidery and production knowledge, I focus on designs that are visually refined, technically accurate, and ready for real-world production.

Specializations: Professional Digitizing • Custom Embroidery • Design Consultation • Training & Knowledge Sharing

Senior Embroidery Digitizer | Client Service Professional | Project Manager | Creative Professional

Professional Profile

Hamza Usuf is a creative and embroidery digitizing professional with a background in Fine Arts, client services, digital embroidery and project management. His professional journey reflects a progressive development from client coordination and customer service into technical embroidery digitizing and the management of digital embroidery services.

He began his professional career with Needle Crafts Pakistan in 2020 as a Client Executive, where he developed strong experience in client communication, project coordination and understanding customer requirements. Alongside his professional responsibilities, he gradually developed his expertise in embroidery digitizing, gaining practical knowledge of design preparation, digitizing requirements and production-oriented embroidery solutions.

Academic & Professional Background

Hamza Usuf completed his graduation in Fine Arts from the University of the Punjab, developing a strong foundation in artistic expression, visual design and creative development.

He further continued his professional learning at the National University of Fashion & Textiles, strengthening his understanding of fashion, textiles and the creative industries.

His combination of Fine Arts education and practical industry experience enables him to approach embroidery digitizing from both a creative and technical perspective.

Professional & Industry Experience

Since joining Needle Crafts Pakistan in 2020, Hamza has progressively expanded his responsibilities from client service to embroidery digitizing and project management.

His experience includes client communication, project coordination, embroidery digitizing, design requirements, custom digitizing services and digital product development. His close interaction with clients has also helped him develop a strong understanding of customer expectations and the practical requirements of commercial embroidery.

Recognizing his growing expertise and professional capabilities, Needle Crafts Pakistan assigned him the responsibility of developing and managing a dedicated digital embroidery service under the organization's umbrella.

NCDigitizing — Digital Embroidery Services

As part of this development, Needle Crafts Pakistan launched NCDigitizing, a dedicated platform providing instant digital embroidery downloads and custom digitizing services.

NCDigitizing — Needle Crafts Pakistan

Hamza was designated as Project Manager for this associated organization, responsible for coordinating its development, client services, digitizing operations and digital product activities.

Core Areas of Expertise

• Professional Embroidery Digitizing
• Client Service & Communication
• Custom Digitizing Services
• Digital Embroidery Downloads
• Project Management
• Design & Creative Development
• Client Requirement Analysis
• Embroidery Production Understanding
• Digital Product Development

Role at Needle Crafts Pakistan

As Senior Digitizing & Client Service Manager, Hamza Usuf combines his creative background, client-service experience and technical digitizing knowledge to support the organization's professional embroidery and digital service operations.

Through his role with NCDigitizing, he also contributes to expanding Needle Crafts Pakistan's digital presence by connecting professional embroidery digitizing, instant digital products and custom client solutions within a dedicated online platform.

A Professional Commitment

Hamza Usuf represents the next generation of creative and technical professionals at Needle Crafts Pakistan. His journey from Client Executive to Senior Digitizing & Client Service Manager and Project Manager reflects a commitment to continuous learning, technical development and professional growth.

His focus is on delivering creative, accurate and client-focused embroidery solutions while contributing to the continued development of Needle Crafts Pakistan's digital and professional services.