About This Course
At Needle Crafts Pakistan, our Online Virtual Classes are specially structured to provide maximum learning support through live interaction, practical workflow guidance, recorded learning resources, and personalized virtual assistance.
Learning Objectives
Material Includes
- Live Interactive Practical Classes
- Recorded Sessions for Revision
- Pre-Recorded Topic-Based Videos
- Assignment-Based Practice
- Personalized Learning Guidance
- Real-Time Design Correction
- Direct Screen Access Support via UltraViewer
- Production-Oriented Workflow Training
- Professional Technical Guidance
Requirements
- Students should have access to an internet connection for online learning.
- Students participate in live interactive sessions through Google Meet or Zoom Meetings.
- UltraViewer may be used for direct screen support.
- Students should complete assignments and practical work.
- Students must successfully complete 5 professional design digitizing projects for production.
- Training includes 3 months of professional training and 1 month of internship / practice support.
- Installment facility may be available for eligible students.
Target Audience
- Students
- Freelancers
- Overseas Learners
- Professionals
- Outstation Students
- Full-Time Learners
- Internship-Based Students
- Learners Seeking Intensive Practical Training
Your Instructors
Rao Muhammad Yousuf
Fashion Design/CEO
Founder | Fashion Designer |Trainer | Entrepreneur
The story of Needle Crafts Pakistan is the story of a journey — from business and corporate management to textile design, embroidery production, professional digitizing, fashion, e-commerce, and skills development.
I completed my MBA in Marketing in 2002, building a strong foundation in business, marketing, management, and commercial thinking.
Following my MBA, I entered the corporate sector and served as Regional Manager – Operations at Orient McCann Ericsson, gaining valuable experience in operations, leadership, team management, business coordination, and commercial execution.
In 2006, I founded Needle Crafts Pakistan, beginning a journey into embroidery production, design development, and professional digitizing.
As my passion for design continued to develop, I joined the Pakistan Institute of Fashion and Design (PIFD) in 2015 to pursue Textile Design, strengthening my understanding of textiles, surface design, creativity, composition, and production.
Over the years, Needle Crafts Pakistan evolved into a platform for professional embroidery digitizing, boutique embroidery, training, and skills development.
One of my proudest achievements has been training and guiding 20,000+ design enthusiasts and learners, helping people transform creativity into practical professional skills. Our commitment to skills development was also recognized through our affiliation with the Skill Development Council / National Training Bureau, Government of Pakistan, as an Affiliate Trainer.
In 2016, I expanded into fashion entrepreneurship by launching ELNAZ, a premium clothing and boutique brand, supported by an in-house production unit serving our own boutique products as well as B2B requirements. I also established an e-commerce store on Shopify, gaining practical experience across product development, production, branding, digital commerce, and customer engagement.
These experiences shaped my understanding of the complete journey:
Design → Digitizing → Production → Branding → E-commerce → Business
Today, Needle Crafts Pakistan brings this experience together through professional embroidery digitizing, boutique digitizing, structured training, digital education, and production development.
My professional philosophy is simple:
Software is a tool. Professional knowledge is the real skill.
My vision is to build a platform where:
Creativity becomes Skill.
Skill becomes Professionalism.
Professionalism becomes Opportunity.
This is the journey behind Needle Crafts Pakistan — and the vision I continue to build.
Rao Muhammad Yousuf
Founder, Needle Crafts Pakistan